A 4-week live cohort by Moat Podcasts
Start a tiny interview podcast and spend four weeks getting in the room with people you admire. It is the lowest-risk, highest-leverage thing an ambitious professional can do. No audience, no ads, no cold outreach.
Claim a founding seat from $500Built on a client book worth $884,000 that came from relationships, not ad funnels.
I know so many antsy employees.
You want to be an entrepreneur. But you do not have a good idea. You do not want to buy a business. You do not even know what you would talk about on LinkedIn.
So you just sit with the itch.
Being antsy does not mean you should do something big or dumb.
You do not need an SBA loan. You do not need a franchise. You do not need to bet your savings on an app idea. You need something near zero cost and extremely productive.
Is this you?
Maybe that next thing is your own business one day. Maybe it is breaking into a new industry. Maybe you were just laid off and you are deciding what is next. Either way, you are a 25 to 45 professional who already knows the answer is not another course or another cold application. It is who you know.
A tiny interview podcast is a better way to explore your interests, build real relationships, and have a project that actually goes somewhere. All without blowing six figures on an SBA loan, a franchise, or a stupid app idea to find out if you are cut out for this.
By the time your opportunity shows up, saying yes is a no brainer.
A letter from Louis
In March 2020 I was a college kid with no idea how to make money. But I knew one thing: I wanted to be an entrepreneur one day. Stuck inside during lockdown, I bought a microphone, taught myself to use GarageBand, and started interviewing people who were living the lives I wanted to live.
I had no audience. For a long time I had almost no listeners. By any normal metric the show was a failure.
Twenty interviews in, I spent three hours talking with a writer I had read for years. Inside the first twenty five episodes I was sitting across from a venture capitalist whose work I had followed for years. That same year I hosted a small summit and interviewed thirty podcasters, including names you would know. I got almost no views. I still call it one of the most important things I have ever done.
Here is what I wrote in my journal that year, before any of it paid me a dollar: social leverage is more robust than financial leverage.
I kept going for close to 300 interviews. Those conversations put me in rooms I could never have cold emailed my way into. One season of interviews became a relationship with one company. That single relationship turned into $36,000 of clients and referred the biggest client of my career, worth $59,500.
The agency I went on to help build did $884,000 in business. It did not come from ad funnels. I tried those, and they worked the worst. It came from relationships.
It took me years to see the pattern in my own numbers. Relationships are the moat. I am not a content creator and I never wanted to be. I just had a reason to reach out, and a system for turning a conversation into a relationship that mattered. That system is what I am handing you in four weeks.
Louis ShulmanFounder, Moat Podcasts
The mechanism
Every business needs a superpower or a platform. A reason to reach out to people. An interview is the one invitation almost no one turns down, and it puts you in the room with people you could never reach any other way. Relationships are the moat, and this is how you build them on purpose.
How it works
You are not chasing big names. You are choosing the right names for where you want to go. Ten people who are one step ahead of you is your entire first month.
Cold outreach pitches a stranger something they did not ask for. An interview gives them a reason to say yes first. You get the templates and scripts that get a yes from people with real networks.
Run it so it is never transactional. Take a genuine interest, follow up, and stay in their world. The relationship is the point, not the download count.
Why it is live, and why now
There is a free video for every step of this. You do not need more information. You need to do the reps, on a deadline, with someone who has done them watching your work. And you need to be in the room when a conversation turns into your next opportunity. That is what a live cohort is for.
Okay, but what is actually in it?
Launch your podcast and build the guest list that is really your pipeline. We pick your angle and your first ten people together.
Write and send the guest pitches that get a yes. And hire a freelance editor for a few dollars an episode, because you are the host, not the editor.
Run the conversation so it becomes a relationship, not a transaction. What to say, what never to pitch, and how to follow up so you stay in their world.
How a warm relationship becomes clients, partners, and your next job, and how to keep the engine running long after the cohort ends.
By the end: your show is live, your first five interviews are booked, and your first episode is published.
Everything you get
The receipts
A season of interviews became a relationship with one company, and $36,000 of clients.
That same relationship referred the single biggest client of my career.
Referral conversations closed at 16 percent. Cold and paid barely moved.
Five years of reps in the exact system you learn in four weeks.
You have a full-time job and real skills, and a quiet feeling you are meant to build something. You want to get ready for your next move without blowing up your life to do it.
You want five clients next week. This is not a cold-traffic slot machine. Relationships are not transactional. Slow is smooth, and smooth is fast.
Why listen to me
Four weeks, live, starting Tuesday, August 4. Founding pricing rewards the people who move first. The next cohort will cost more and hold more people. I only run the first one once, and I want it small enough to give everyone real attention.
Claim a founding seat from $500Come to the first two sessions, do the work, and if it is not for you, email me before session three for a full refund.
Questions
No, and please do not. The whole point is that this fits around a full-time job. Four sessions over four weeks, plus the reps in between, and recordings if you miss one.
Good. You start one in week one. A podcast is just one platform. We pick yours together on the first call.
This is not an audience play. It is a relationship play. Your first ten conversations matter more than your first ten thousand followers.
Perfect. That is exactly who this is for. The interviews are how you figure it out, by getting close to people who already did it, before you risk anything.
It is, which is why you will not do it. In week two you hire a freelance editor for a few dollars an episode. You are the host, not the editor.
Cold outreach pitches a stranger something they did not ask for. An interview gives people a reason to say yes first. You need compatibility, not volume.
Good. Neither do I, and this is not that. You are not building an audience or chasing views. You are using interviews as a reason to build relationships. Most of your guests will have a bigger following than you, and that is exactly the point. The value was never the audience. It is the room the interview puts you in.
Come to sessions one and two, do the work, and if it is not for you, email me before session three for a full refund.
The next four weeks
You can keep waiting to feel ready, or you can spend four weeks building the network that makes your next move a no brainer.
Claim a founding seat from $500 · 30 seatsStarts Tuesday, August 4.